What We Do
A quick listing of our service offerings:
Website Development
Design and development of new websites, redesign of existing sites, and site rescue and repair of sites controlled by unresponsive web developers.
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Website Hosting and Maintenance
Reliable hosting on either Windows or Unix platforms with email and discounted maintenance.
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Web Media Development
Creation of streaming video and audio from a variety of formaets: .mpeg, .mov, .avi, and .wav. Embedded players on your web pages. Flash animation media, image enhancement, resizing, and creation. Stock photo research and acquisition.
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Web Database Integration
Form data captures, dynamic pages for frequently changing content, schedules, etc. that staff can update from anywhere they have internet access (password protected).
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Content Refinement
Refinement of text copy provided by clients to improve its readability and provide consistency throughout the website. Services range from minor editing to major rewrites. Development of new web content from either interviews or focused research is also an option.
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Storefront Integration
Setup and integration of a Storefront into your website to process website sales either off-line with your existing merchant account or online using popular online web payment services.
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Search Engine Placement Optimization
Development and implementation of strategies to improve your site placement on targeted keyword searches on the most popular search engines.
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Market-Focused Web Strategies
Assessment and implementation of strategies to make your website a more effective marketing tool.
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Itcetera is propared to handle web projects of varying size and scope. We develop sites for both entreprenuers and large corporate and non-profit organizations. We will start our relatioship by preparing a concept proposal that reflects your business needs and identity. Once we begin design and development we will keep you updated and involved as things progress.
Itcetera often takes over "sites in distress" that are in need of fixing, enhancements, or more responsive maintenance. We are used to working through both friendly turnovers and sometime unwilling releases of site files from web developers and hosts. We try to make the transition as easy as we can for you.
Website Hosting and Maintenance
Although clients have the option to choose any host they wish for their website. All Itcetera clients elect to use Itcetera servers for hosting. There are many good reason to do that. Not only has this host provider proved to be both reliable and responsive, but it eliminates many of the issues that can arise when a developer must work with multiple host providers. Each has its own procedures and protocol - some are good - some are poorly thought through. This is particularly true when to comes to installing and maintaining database, streaming media, and other special features on their server.
Some clients find hosting as a great first step to develoing a business relationship with Itcetera. Rates are reasonable and hosting with Itcetera assures you get our best rate on development and maintenance.
Adding creative graphics and ones that are optimized for quick display can add some real punch to your website. Itcetera can take video in several digital formats, VHS, C-VHS, Mini8mm, and DVD format and edit and convert it to streaming video to play over the internet.
We can also add short announcement or long audio presentations to your website with streaming audio. Many clients offer access to these "special audio session" as an added value to client subscribers.
Finding the right photo image for your site can be difficult. Itcetera can either research and recommend stock photos you purchase and use on your site, create a photo image for you, or recommend other options. Itcetera has excellent photographers in the Chicago and Detroit area and will be identifying other resources in other cities in the future.
Flash banners and ad graphics can bring attention to important message on your site if the are subtly created and not distracting. Itcetera has the tools to create these special effects.
Successful websites create ways to build relationships with the target web viewers. This can be simply be a free "white paper" that a viewer would register to receive and download, or a comprehensive "blog" knowledgebase that members can contribute to. Viewer can have the ability to upload images, documents, remarks, and you have the abilty to download documents to viewers with or without password protection.
Itcetera has resources that can take "raw" text copy and refine it for impact, readability, and consistency throughout the site. If you hve talented writers wiithin your organization, this may not be needed but often those people who create the original copy are so close to the subject matter that they are not aware that they are communication information at a level far beyond the viewers level of understanding.
Some clients also need whitepapers or surveys for their site but do not have the time to research or create these reports. Itcetera can help you achieve these deliverables.
Itcetera can help you assess whether you need a full-fledged storefront installlation or simple need a secure well-designed 1-page order form.
Depending on your needs, you may elect to either integrate your storefront into an online payment processing system or handle credit card payments through a secure off-line method of processing payments through your existing merchant account
Search Engine Placement Optimization
Some client website have no need to have Search Engines deliver new potential clients to their website - they have other means for clients and potential to find their website. In other cases, search engines can deliver a steady flow of previously unreached target views directly to your site. In the "old days" (a 4-5 years ago) that was an easy achievement.
Today search engines are a lot smarter and complex and th at requires specialized tool and skills to optimize your site for search engine top placement. Itcetera has the tool and expertise to help you work toward higher search engine placement.
Some Itcetera clients have a clear vision right from the start on how they want to create an internet presence for their organization. Others have no clue on where to start or what potential impact an effective web presence can have on their organization.
Itcetera can facilitate work sessions to help your organization think through your goals, target audiences, and service deliver strategies. This is a great way to build organization ownership in the website and jumpstart the design and development process.